About me
Skills
Experience
Education
Projects
Objectives
Gallery
Hobbies
Contacts

My story - how it all started

You need to be the right person in the right place at the right time

I graduated from International Communication department of Alfred Nobel University. It was hard to be a master of interpreting by degree as Ukraine is not really integrated into world and economy around it.

My first serious job interview has turned my life upside down. I came to this interview as an interpreter and after a week I was working on the position of affiliate manager. This very experience taught me to transform my skills whatever I work on, whenever I do it.

Every other position made me more universal co-worker. I love switching between tasks, priorities and people involved into work.


Personal information

Name:
Anatoliy Larin
Birthday:
26th February 1987
Address:
Kyiv, Ukraine
Mobile:
+ 38 063 721 88 70
Family:
not married, no children, dog

Follow me

*All photos belong to me or my friends

Anatoliy Larin Copyright

My skills

Dreams don’t work untill you do

Main goal of any process is to get to the target.

What you need is the vision of the whole picture. Nobody can reach their goal without thorough planning of the steps needed. No matter how many steps there are in your plan, they are nothing without a systematic approach.

I develop my personal skills according to the steps that I defined to hit the target. Wide range of interests always helped me to find a common ground with people and professionals around me.

* * *

  • Media buying

    95%

    5 years

  • Communication skills

    90%

    25 years

  • Product management

    75%

    4 years

  • Social media

    85%

    5 years

  • Project management

    60%

    1 year

Process skills

80 %

Research

70 %

Planning

100 %

Creativity

60 %

Analysis

Languages

  • Russian

    speak - read - write

  • Ukrainian

    speak - read - write

  • English

    speak - read - write

  • German

    read - write

Experience

Success does not come to you, you go to it

  • EXMO

    exmo.com

    Oct. 2016 - Now

    As a Chief Marketing Officer of the EXMO cryptocurrency platform actively involved in cooperation with blockchain experts, trading leaders and bitcoin enthusiasts. Responsible for leading marketing department and developing marketing flow, strategy etc.

  • SYworks Group (PFSOFT)

    syworksgroup.com

    protrader.org

    Nov. 2014 - Sept. 2016

    CEO of Zodiac project from the scratch. Small team of professionals working hard to the full in order to reach the common goal. Startup that brings simple horoscopes and compatibility to the next level and includes freemium monetization model. Full cycle of development including design and turnkey marketing.

  • Workrocks

    workrocks.com

    lintonapps.com

    Apr. 2013 - Oct. 2014

    Product management for mobile IOS and Android apps. New feature management and product support. Web design of affiliate company site and development of other media creatives. Marketing activity planning and monetization models development.

  • PFSOFT

    protrader.com

    Sep. 2012 - Mar. 2013

    The shift of priorities to branding, company image, evaluation of user acquisition sources. Management and placement of text and media content. Marketing processes optimization. Adwords for CPC campaigns and remarketing.

  • Murka

    murka.com

    Nov. 2011 - Aug. 2012

    Transferred from Cupid PLC to Murka as a promising media buyer. Marketing budget up to half million $ per month. Dozens of CPI networks as partners (Neverblue, Lifestreet, Adsimilis etc.)

  • Cupid PLC

    Sep. 2011 - Nov. 2011

    First marketing experience as an affiliate manager. Stage of rapid development from good interpreter into a junior affiliate manager. Tons of researches, reports and new responsibilities. Transferred to Murka as a promising media buyer.

5

Years of experience

~3705

Cups of tea

20+

Projects involved in

~61750

Skype messages

Ilze Balina
Ilze Balina

Head of Affiliate at Digital Performance GmbH

Anatoliy is a pleasure to work with. He is a great person, super professional and has an amazing capacity for hard work. I am happy with any chance I get to cooperate with him.

Oleg Poludnenko
Oleg Poludnenko

Dev.Edu.Mng at DataArt, Coordinator at PUG

Anatoliy has an extensive internet marketing experience. He went far above and beyond his original job description. His marketing directly resulted in $100,000's in contracts. I highly recommend Anatoliy for any internet marketing related initiatives.

Paul Appelqvist
Paul Appelqvist

Freelancer in Digital Communications

It was a pleasure to work with Anatoliy when running campaigns for Murka. The fact that he has very good insight in all campaign aspects from technical setup to the commercial parts negotiating contract details made the setup period very swift. Apart from that he is a very accessible person with good communication skills. Hope to work together again in the future.

Ibraheem Abdul-Malik
Ibraheem Abdul-Malik

Account Director at MdotM

I really enjoyed working on mobile advertising campaigns with Anatoliy. Anatoliy possesses strong technical skills (tracking, servers, etc.) as well as a keen understanding of business and marketing. All of the campaigns that we worked on were a success and I learned a lot working with this guy. Cheers!

Sam Hakim
Sam Hakim

Sr. Business Development at Motive Interactive

Anatoliy is a very reliable partner. I strongly believe that with International business its very important to know which you you are dealing with. The person makes all the difference. When dealing with international business partners having a good communication helps. I felt secure dealing Anatoliy because he always kept strong lines of communication, fast reply and good strong commitment to our project. Thank You Anatoliy for your commitment to our project and cooperation. I hope our paths will cross again some time in the near future.

Denis Tkachev
Denis Tkachev

Adsimilis Affiliate manager

For the short time that I was mentoring Anatoliy, he had always been rather responsible, eager to learn, clever intern. By the end of three months period, he could successfully create and manage several advertising campaigns both using internal capabilities and via self-service platforms. Excellent communication skills also made him a point of contact for several affiliates and companies, which he could effectively manage and report results to superiors. Anatoliy also took part in our internal, large scale quantitative market research, aimed at determining the market share of several ad networks in social media. Another research he has contributed to was a prospective assessment of our long-term possibilities in various social networks. In both cases his findings were quite useful and were included in final research drafts.

Education

Education is the most powerful weapon to change the world

DUEL
  • 2004 2009

    University of Economics and Law (Alfred Nobel University later)

    Ukraine. Dnepropetrovsk

    International communication faculty is my personal decision. Everything is based on communication between people so we need to understand how make things work better. It is a lot easier to make connections when we do understand several languages to make it happen;)

  • 1994 2004

    Technical Lyceum at State University of Railway Transport

    Ukraine. Dnepropetrovsk

    Main subjects were math, physics and chemistry. Those sciences gave me an understanding that they are too boring for me because there is no possibility to think out of the box. English was an outstanding subject with good results.

Projects

Here are collected milestone projects that was working on

Square Placeholder

syworks

Site

Square Placeholder

Inpiks

Site

Square Placeholder

PTMC

Site

Square Placeholder

Zodiac

IOS & Android App

Square Placeholder

Sots Journey

IOS & Android App

Square Placeholder

Subway Pass

IOS App

Square Placeholder

Go Play

IOS App

Square Placeholder

Test Driver

Site

Square Placeholder

Chem 101

IOS App

Square Placeholder

Color Vision

IOS App

Square Placeholder

Servitum

Site

Square Placeholder

Sir Octopus

Android app

Objectives

A goal is a dream with a deadline

Somebody plans for one day. Somebody plan for a week or a month. My objective is to plan for as long period as I can. That is the only way to do something significant and make things you create noticed.


* * *

  • Take risks

    Risk always brings a possibility of losing something of value. But if you do not try how can you evaluate the result? Ordinary people will never risk for your company. It is very wise to see a perspective in everything.
  • Work with extraordinary people (like me)

    Extraordinary solutions always work for word of mouth and give additional brand promotion to business. Word of mouth is a TOP 1 marketing channel for any business. Combined with extraordinary people it can bring your business to a new level.
  • Share my experience

    Conceptual skills, human relations and technical knowledge are fundamental components of my personality.
  • Take responsibility

    There is no chance to achieve a mutual goal without taking a value of responsibility.
  • Make mistakes

    If you are not successful, you just make not enough mistakes. Mistakes are our way to be wise and rich as a result.
  • Achieve success

    Successful people believe in themselves and their missions. Also best motivation is to visualize success not just work for it. If somebody is not successful they just do not have enough imagination.

*All photos belong to me or my friends

Anatoliy Larin Copyright

Gallery

The desire to create is one of the deepest yearnings of the human soul

Sea

River

Sky

Cyprus

My Dog

Egyptian Pyramid

Seashore

Old Lake

Sand Dune

Winter Geometry

Ferris Wheel

Underground

Kyiv 13.07.16

Cathedral in Lviv

*All photos belong to me or my friends

Anatoliy Larin Copyright

Hobbies

I think I'm always quite ready for another adventure

Bike

My bike is what makes me free. Wind blowing in my ears when ride just keeps those thoughts clear and simple. Nothing is better than having a ride on a sunny day to keep things in order.

Cars. Motorbikes. Mechanisms.

This kind of interest gives me an opportunity to be creative and try to guess how all those details work tied together. Hundreds of simple things assembled into a one huge machine and working great teamwise. What can be more exciting?

Think

This one does not cost me any money. Most of mistakes are made when we are in a rush. I do not like to fail, nobody likes. But I guess that thinking before doing can help. Just imagine what would happen if everybody would think twice before they do something, say something or make conclusions? That would be just amazing!

Travelling

Its very simple - you can not come up with new ideas without new experiences. Travelling helps you meet new people, learn about new cultures and try new activities. Also breaking rules is very important. If you never break rules, you will never invent anything deserving respect.

*All photos belong to me or my friends

Anatoliy Larin Copyright

Get in touch

Thank you for not sending me any spam.

Info

Address:
Ukraine, Kyiv
Mobile:
+ 38 063 721 88 70

Contact me

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